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Shop now for all your
clean beauty needs

The UK’s first truly clean curators of beautiful, effective, toxin free skincare, makeup and haircare. We’ve carefully hand selected the very best products from around the world to help you on your clean beauty journey. No compromises…no disclaimers.

Makeup

Skincare

Body

Hair

Mum & Baby

Men

Candles & Home scents

Gifting & Sets

Truly clean beauty

Our mission is simple, yet powerful

Tired of the confusion and clean-washing, we have taken the guesswork out of sourcing clean, non-toxic beauty by researching and vigorously screening each product we stock to make sure it is safe and toxin free. Our promise to our customers is that we go above and beyond by setting an extremely high standard for what we consider safe. We do this by insuring that there are no known toxic ingredients in the products we source. We do the hard work, so you don’t have to.

Our No-go Ingredients

no

parabens
SLS’s
silicones
petrochemicals
phthalates

We are committed to ingredients transparency to ensure that every item on our shelves meets our stringent clean beauty standards.

Learn more

Brands we partner with

We are passionate about the beautiful brands we partner with who share our commitment to clean beauty.

See all Brands

Our latest news

Join us in embracing a cleaner, healthier, and
more beautiful approach to beauty.

SLS’s acrylates PEG petrochemicals phthalates
SLS’s acrylates PEG petrochemicals phthalates
SLS’s acrylates PEG petrochemicals phthalates
SLS’s acrylates PEG petrochemicals phthalates